Finally, the Economist post just stops dead at discussing what’s happening today, not tomorrow. We’re now at a time where drastic changes in DJ technology are happening slowly. There are always interesting new controllers always being designed, but they’re only iterations on what’s already out there. Nothing yet has really seen the entire DJ community collectively selling their existing kit and moving on.
That’s not that surprising. Two turntables and a mixer served many DJs well for a good couple of decades. Are we resigned to only small incremental improvements?
Maybe not. With the growth of powerful technology companies with extensive music interests (Spotify, Soundcloud, Google, Apple, Amazon), innovation might even come from outside the traditional players in the DJ hardware and software market. Could your next best track selection come from an artificial intelligence from one of these companies?
DJs critical of today’s situation may have more to complain about in the future. The rest of us will look forward to how those tools get used.